Kermit the Frog's mantra used to be "it's not easy being green". Does he still sing that? As one who never liked the color green, but always loved Kermit, the word "green" as well as the color, seems to constantly be in my vocabulary. (and here I am blogging about green!)
Going Green...it's everywhere you look! Other buzzwords: "eco friendly" "recycled" "can be recycled" "earth friendly" "green" "environmentally friendly". But how do you define "green"?
Your definition may simply be "can be recycled". Others look for items such as organic cotton that is produced without the use of pesticides. So, we try to provide items that fall in several "green" categories.
There are plenty of items to choose from...a definite change from 18 months ago!One of the top selling promotional items, pens, offer several choices. There are pens made from biodegradable corn plastic and even pens with natural paper barrels. Other promotional products made from corn plastic include: letter openers, rulers, golf tees and mugs.
There are tote bags made from 51% recycled material and others from 100% organic cotton. There is also an organic cotton t-shirt that is imprinted with environmentally friendly inks!
Lots of plastic items, like stadium cups and sport bottles are now available made from an environmentally friendly plastic that takes as little as 9 months to biodegrade! This doesn't affect the life of the products...just makes it easier on "Mother Earth".
How can you make an "environmentally friendly" promotional giveaway work for your company? We find that first, you need to make room on the item, telling the receiver it's "green". Many of the items will have this feature built in. For example, we have a writing pad made from 100% post-consumer recycled material. The manufacturers tag is already on the padfolio.
Find "green events" in your local community. Earth Day (April 22, 2008) will offer many partnership opportunities. Schools, health food stores and farmers markets are a few to get you started.
Selecting "earth friendly" giveaways will show your "true colors" as a company that cares! Conde Naste March 2008 Portfolio lists 11 Green Companies including GE, DuPont, Starbucks and Whole Foods. If the big guys are going green...in one way or another, the trend will trickle down to small and mid-size businesses!
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Eco Friendly Products New products added every week!
by: PromoRx
