It’s a question we hear a lot–what’s new? What can I give out as a tradeshow giveaway that’s going to stand out from the crowd?
When your company is spending marketing dollars to display or sponsor at a tradeshow–you need to ask these questions and more! This is the time of the year we’re hearing from clients attending Dreamforce 2013. Lots of attendees, big buzz–and lots of pressure to find that one piece of tradeshow swag that everyone wants!
It’s not just about what’s new–what works for your company? Does it “match”–not just company colors, but the tone of your business? Will your logo “fit” on the item? Can we get the item there on time? In addition to all those questions, you need to determine a category–
1. Useful (keep in mind just because you and I think it’s useful, not all will! You can’t please 100% of the people 100% of the time!) Sure pens, note cubes or note pads, backpacks and tote bags fall in this category and don’t forget the ubiquitous backpacks! Just remember, there are a lot of companies using these same booth giveaway items. If you choose one of these, it needs to stand out from the crowd or it will get lost in the crowd!
A useful item for smartphones or tablets, like phone chargers or cord/cable organizers will give your conference or event attendees items they will use! One of our top inexpensive recommendations are these: Microfiber Cleaning Cloths AC to usb power adapters, earbuds, sound amplifiers–lots of options if you have the marketing budget! Another favorite-reusable water bottles. With the trend still running toward eco friendly, this is a great choice! Remember, the cheapest one is not the one likely to be kept and seen all over the convention center!
2. Clever, cool, funny or fun If it lights up, flashes and is just fun, you could also see your company logo all over the convention center or social media! (think about all those instagram and twitter pictures that could be posted!)
3. On the spot convenience You’re walking the convention floor–and oh-no, there were onions and garlic on that sandwich you had for lunch–mints to the rescue! Other power type snacks–granola bars, nuts, gum and even cookies can make a tired convention attendee stop at your booth! Lip balm, hand cream and hand sanitizers in clever packaging are also options–depending on your company!
4. Budget friendly How many do you need and what’s the budget for that item? (General rule: the more you order, the price goes down) We recommend less expensive giveaways for “hit and run” types–the ones most interested in filling their take home bags! And save those more expensive giveaway items for those that engage with your booth staff, set up an appointment, view a demo, etc.
Teaming with the professionals at PROMOrx gives you the insider edge! From timing to best items on budget, we know. Ask a specialist! Make an appointment with a PROMOrx MD (Marketing Doctor!) today!